Small traders pay. Big accounts get the megaphone.
Every trade on Pump.fun carries a fee. On the bonding curve it is 1.25%. You pay it when you buy, again when you sell, whether you win or not. Pumptax exists to show you that number, with your name on it, next to what you actually made.
What happened with Project Kimchi
This is what public reporting says. We link every source below.
- Two days earlier, Pump.fun had signed the trader Kimchi as a creative partner.
- A post from Kimchi's account showed a poster with a Pump.fun logo and a QR code that opened a new token, Project Kimchi.
- Pump.fun co-founder Alon Cohen reposted it from his personal account.
- The token ran to roughly $14–15M market cap within minutes.
- About 30 minutes later the post disappeared, the repost was removed, and the token fell 95–98%.
- By the time of reporting, neither Kimchi nor Pump.fun had given a substantive public answer.
Some people called it a hack. On-chain investigators questioned that within minutes. Some accused the co-founder of promoting a rug pull. Those are allegations, and reporting notes the repost and deletion alone don't prove coordination or profit. We aren't claiming a crime. We're asking why the answer is silence.
Our opinion
A platform that takes a cut of every click owes the people clicking more than that. When the biggest megaphone on the platform points at a token and the token dies in half an hour, the people holding it are not the ones with partner deals. They are the normal traders and the small ones, who paid the fee on the way in and again on the way out.
Support, attention and partner programs flow to a handful of big accounts. The 1.25% flows from everyone. That asymmetry is the whole point of this site. We think you should be able to see your side of it.
Don't trust us. Check.
Our KOL tool compares what tagged KOL wallets made on a token with what everyone else made. We never decide who is a KOL; you bring the list. If the numbers say normies did fine, the card will say so.